While searching for information online, what methods do you use? Does your search include typing the whole information, or keying in one word? Use of only one word in your sentence to search for info online is referred to as short tail keyword. When an internet user types more than two words in the search, then it becomes long tail keywords. The two use of keywords is used more often to direct traffic to a site.
Strategies for using short tail keyword effectively.
Here are tips that can help when using short tail keyword. Pick a word that relates to your kind of business. Pick an example of a learning website where different languages are virtually taught. Choose one of the languages taught as the keyword, e.g. French. Know how to differentiate between short and long tail keywords. If you intend to use the short tail keywords, avoid using more than one keyword as that will translate to a long tail keyword. Guideline three is the use of a simple, easy to pronounce and write keyword. Online users avoid typing difficult words, and this will have an effect on the traffic flow on your website.
What benefits does using short tail keywords bring.
Some of the pros of using short tail keyword includes: A larger audience means the traffic on the website is impressive, translating to return on investment
Disadvantages of short tail keyword.
Its use may not have a major impact as right target audience can fail to be reached. The traffic coming to the site may be from the wrong audience, thus, will be of minimal benefit. Take an example of a company selling office furniture and use the short tail keyword as ‘furniture’. The keyword will direct the audience who search for ‘furniture; to the site, but not specifically office furniture. You will also find that different companies are running the same campaign at the same time. f another company has picked the same short tail keywords, the traffic to your website will be minimal as some will be directed to competitor’s site. At such times, no guarantee that your site appears first on the site engine.
Another disadvantage is the competition in the use of short tail keywords, which is very stiff, as compared to use of long tail keywords. Lets use an example of ‘car dealer’ as the short tail keyword. Several results will pop up when an online user searches using the keywords provided. The many results may not have your car dealer company ranked among the top, thus little effects on your campaign. If the user includes more words on the keywords, such as ‘Car dealer in town A,’ the search engines give different specified results.