The Way Technology Can Fix the Rift and Rivalry.
A business can severely suffer if the marketing and sales departments don’t get on. It is common for promotion and sales divisions to have differences when doing business. Over half of marketers are not happy with the level of communication between teams and over half of the sales team are equally not okay with the support from the marketing team. The business could seriously suffer if the teams do not get along. There are a number of office-based actions that could be applied to control this. Tech must be taken into consideration.
Communicate and Join forces better.
Poor communication and poor teamwork leads to lack of understanding between the two teams. When the teams arent’s speaking to each other, there is definitely a problem in working together. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. The two teams will need to cooperate with each other better since both depend on each other. Marketing have all of the info that the sales require to close leads. On the contrary, sales team have all the valuable understanding into customer needs. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Using collaborative project management apps could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to begin because both marketing and sales need to know of where they stand and what the expectations of the other are. It need to be clearly defined, reviewed, monitored and measured. Your staff must outline everything from purchaser personas and lead inceptions to finish aims and hand-offs.
Build a consistent Buyer journey.
Customers expect a seamless experience from the second they start looking for a purchase to the minute it is completed. Many companies wind up fighting a huge bump in the road as the customers are moved from marketing domains to earnings. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Sometimes rifts Aren’t Only brought on by egos but from the current business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will allow you to attract Together different programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much faster than when you are tied to using two applications.